Thursday, 20 December 2012

OLS Roller Skating Magazine

Browing the net, as you do, we found some interesting reviews in this mag, including some of our very own skates!

You can check it out here:
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If you want to submit a review, send us a comment. We would love to see what you think.

Wednesday, 12 December 2012

What a Cosmic Feeling!

...Well we told you that our SFR Cosmics would be hitting the X Factor stage at the weekend and we weren't lying.

The skates were customised by our team with translucent flashing wheels, and then painted by the X Factor team in fluorescent paint. They were part of Christopher Malony's performance of Irene Cara's What A Feeling, giving the ultimate 80's vibe after he walked out from a giant ghetto blaster!

For those of you who missed it, or just want to see it again, here is Christopher's performance:

With big thanks to Slick Willies skate store!

Wednesday, 5 December 2012

Cosmic X Factor

The guys here have just finished setting up some custom skates for a very special show this weekend!

Watch the X Factor final to see these sweet, custom SFR Cosmic skates "light up" the stage!!

Top Sante's N-ice Skates!

Top Sante Jan 2013 SFR Glitra Ice Skates
Top Sante January 2013

To get you into the festive spirit and to add a fun reason to get out in the cold, many outdoor ice rinks have been popping up all over the country.

Top Sante magazine have featured our fabulous Glitra Ice Skates and shared some great reasons why you might want to opt for your own pair, rather than hiring. Just look how pretty they are!

Be sure to check it out! Grab your copy at all good newsagents or go online for more information.

Monday, 5 November 2012

SFR on The Jonathan Ross Show

On 3rd November 2012, the guests on Johathan Ross' show rolled out in some very serious SFR gear!

Here are the featured products...
SFR Street 86

Rio Roller Disco
SFR Essentials Helmets

Wednesday, 13 June 2012

SFR Archives - SFR feature in an article in the Metro

SFR feature in an article, in the Metro, about Rollerskating as a viable alternative transportation for commuters.

Wednesday, 6 June 2012

SFR Archives - Duchess of Cambridge, Kate Middleton wearing a pair of SFR skates

You may remember Kate Middleton being all over the papers in 2008 having organised a charity Roller Disco. If you take a closer look you will see she was wearing a pair of SFR Phoenix Pinks.

Thursday, 31 May 2012

SFR Archives - SFR skates at the Renaissance Rooms in Vauxhall.

One of the most well known venues for Roller Disco is the Renaissance Rooms in Vauxhall. They are fully equiped with a large range of SFR skates and protective gear. As you can see below.

Take a look at Renaissance Rooms

Tuesday, 29 May 2012

SFR's Rebelicious Rios

Rebelicious magazine recently featured an article on the come back of roller skating with models Vicki Blatchley and Cervena Fox wearing our SFR Rio Roller Skates! Click to view the issue. Read on for a quick extract followed by the full article plus a behind the scenes video!

"SFR have been making skates since roller skating's rise alongside sweat bands, tube socks and Farrah Fawcett's hair. Since the retro comeback of the last few years, SFR Rio Skates have dominated the UK roller skate scene, being the first choice for anyone wanting to grab a boom box, slip on some leg warmings andhave some nostalgic florescent fun with their friends..." Click to enlarge for the full article...

Check out the behind the scenes video, filmed and edited by Sweet Pixel

All image rights are owned by Rebelicious Magazine and Joseph O'Brien.

Friday, 25 May 2012

SFR Archives - Lucozade "YES! Campaign"

Last year saw Lucozade's "YES! Campaign" which included a photoshoot, in Venice Beach California, with a couple of pairs of painted SFR Sovereign Skates.

Image rights are owned by Lucozade

Wednesday, 23 May 2012

SFR on the latest cover of ASOS magazine!

Take a look at the SFR Rio White Pinks on the front cover of ASOS magazine this month.

Click to see a behind the scenes video of the shoot.

All image rights are owned by ASOS magazine.